Business Process Reengineering for Better Sale of China Lubricant Enterprises

Author

Cong Li ; Lin Feng ; Li Ma

Author_Institution

Visual Comput. & Virtual Reality Key Lab. of Sichuan Province, Sichuan Normal Univ., Chengdu, China

fYear

2013

fDate

27-29 Sept. 2013

Firstpage

635

Lastpage

638

Abstract

With the rapid development of new economy, China lubricant enterprises urgently need to implement effective Customer Relationship Management (CRM) to win the market. By constructing and applying CRM, lubricant enterprises can keep their old customers and find potential customers, so the profit and core competitive power of lubricant enterprises can all be increased. In this paper we optimized the traditional sales process of China lubricant enterprises, designed a new business process reengineering (BPR) and built a pyramid model of CRM application tactics. The new BPR can be helpful for effectively CRM implementation of China lubricant enterprises.

Keywords

business process re-engineering; customer relationship management; lubricants; petroleum industry; sales management; BPR; CRM application tactics; China lubricant enterprises; business process reengineering; core competitive power; customer relationship management; new economy development; potential customers; pyramid model; traditional sales process optimization; Business process re-engineering; Customer services; Educational institutions; Lubricants; Solid modeling; business process reengineering; customer relationship management; sales process;

fLanguage

English

Publisher

ieee

Conference_Titel

Computational Intelligence and Communication Networks (CICN), 2013 5th International Conference on

Conference_Location

Mathura

Type

conf

DOI

10.1109/CICN.2013.139

Filename

6658075