Analysis on the Establishment of Trust Mechanism in Real Estate Supply Chain

Trust mechanism is the foundation for the effective operation of real estate supply chain, the success of real estate project is mainly determined by the performance and maintenance of trust mechanism. The game analysis, which selects a real estate enterprise and a contractor in the supply chain, showed that if desired trust action to be the participants´ optimal choice, the crucial step is to transform one time game into unlimited repeated games, namely constructing cooperative relationship based on long term trust within real estate supply chain participants. Therefore, the establishment of trust mechanism in real estate supply chain is an effective measure to solve long term cooperation, through maintaining trust relationship among participants to raise supply chain operational efficiency. This paper established the process model of the real estate supply trust mechanism, detailed discussed the strategies of constructing real estate supply chain trust mechanism, aiming for providing an reliable reference for the real estate supply chain effective and efficient operation.