Title :
Study on the Audience Attitudes to the MFA
Author_Institution :
Sch. of Manage., Wuhan Univ. of Sci. & Technol., Wuhan, China
Abstract :
Recently, the movie film advertisement (MFA) has a great development, as a new advertising media, it has a big potential market. But there exists big gap of MFA between China and some developed countries. This article describes the relationship between audience and such kind of new advertising media, through SPSS to analyze the audience´s attitudes on the MFA. And it can provide some valuable suggestions for the advertiser and issuer to develop the movie media from the results of survey.
Keywords :
advertising; behavioural sciences; cinematography; social sciences; MFA; SPSS; advertising media; audience attitudes; movie film advertisement; movie media; Advertising; Companies; Educational institutions; Films; Media; Motion pictures;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576371
