DocumentCode
2156166
Title
Notice of Retraction
Researches on Stage Recognition and Model of Marketing Force Synergy Interface Management
Author
Cheng Yanxia ; Zeng Ziwei
Author_Institution
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
5
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The paper defines the conception and connotation of marketing force synergy interface in two dimensions of resources and competition, divides it into establishment stage, growth stage, promotion stage, spanning stage on the basis of life cycle theory and indicates their characteristics of every stage. On this basis it proposes index system and model of marketing force synergy interface management.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The paper defines the conception and connotation of marketing force synergy interface in two dimensions of resources and competition, divides it into establishment stage, growth stage, promotion stage, spanning stage on the basis of life cycle theory and indicates their characteristics of every stage. On this basis it proposes index system and model of marketing force synergy interface management.
Keywords
marketing; index system; life cycle theory; marketing force synergy interface management; stage recognition; Character recognition; Educational institutions; Energy exchange; Energy management; Marketing management; Paper technology; Power system management; Protection; Resource management; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Type
conf
DOI
10.1109/ICMSS.2009.5304127
Filename
5304127
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