Title :
Notice of Retraction
Study on Evaluation Mechanism of Famous Brand Product - Taking Shandong Province´s Evaluation for Example
Author :
De-cheng Wen ; Jie Lv ; Jia-yan Guan
Author_Institution :
Sch. of Bus. & Manage., Shandong Univ., Jinan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Taking Shandong province for example, this paper introduces the evaluation method and procedure of provincial famous brand, and then analyzes the main problems of evaluation mechanism of provincial famous brand product from the rationality of famous brand quantity, evaluating index, method and catalogue, and using cluster analysis to analyze the rationality of white wine famous brand of Shandong province in last few years. At last, in order to cope with the problems analyzed, the paper gives some new ideas of famous brand evaluation.
Keywords :
marketing; wine industry; Shandong province; cluster analysis; evaluating index; evaluation mechanism; famous brand quantity; provincial famous brand product; white wine famous brand; Appraisal; Cities and towns; Customer satisfaction; Government; Indexes; Industries; Wineries;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
DOI :
10.1109/ICMSS.2010.5576693
