DocumentCode :
2161144
Title :
Research on quantificational appraisal of commercial banker´s Competitive Power
Author :
Guo, Tang
Author_Institution :
College of Science & Technology, Ningbo University, China
fYear :
2010
fDate :
4-6 Dec. 2010
Firstpage :
6063
Lastpage :
6066
Abstract :
In recent years, Ningbo has attracted more and more commercial banks to enter and be stationed in because of its good environment for financial development, and competition among commercial banks in Ningbo has become fiercer and fiercer. This thesis makes quantificational appraisal with six major commercial banks´ competitive power from nine aspects such as market share of loans, rate of non-performing loan, growth rate of assets and so on. By applying gray relational analysis, this research ranks the competitive power of the major six banks. Competitive power of Ningbo Branch of Industrial and Commercial Bank of China ranks the first among the six, and it strengthens competitiveness mainly by diversified operation and optimizing its assets business structure. Ningbo Branch of Construction Bank of China ranks the second in competiveness, and it improves competiveness mainly by strengthening exposure management and innovating product services. Ningbo Branch of Bank of China ranks the third; it enhances competiveness briefly by optimizing credit structure and expanding liabilities business.
Keywords :
Appraisal; Educational institutions; Finance; Planning; Technological innovation; commercial bank; competitive power; gray relational analysis; innovation;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
Type :
conf
DOI :
10.1109/ICISE.2010.5691752
Filename :
5691752
Link To Document :
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