Title :
The Influence of Information Presentation and Online Trust in the C2C Web Store Context
Author :
Liao Yichen ; Liu Yi
Author_Institution :
Sch. of Econ. & Manage., Wuhan Univ., Wuhan, China
Abstract :
When consumer are shopping online, the information of web store is very important for them. For consumer, the web stores present their information in three forms: factual information, evaluative information and warranty information. This paper employs the field study in the C2C web store context to show that the information presentation has a positive effect on online trust and consumer´s willingness to buy, and the product category mediates the relationship between information presentation and online trust.
Keywords :
Internet; consumer behaviour; customer relationship management; electronic commerce; C2C Web store context; consumer willingness; evaluative information; factual information; information presentation; online shopping; online trust; product category; warranty information; Electronic commerce; Internet; Medical services; Mobile handsets; Psychology; Reliability; Warranties;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576799
