DocumentCode :
2173842
Title :
Service Culture and Its Impact on Service Innovation: Based on the Model of Service Value Chain
Author :
Chen, Shouming ; Zhang, Yang
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
fYear :
2009
fDate :
20-22 Sept. 2009
Firstpage :
1
Lastpage :
4
Abstract :
In many countries, service sector has become the dominant sector. Modern service sector requires talents skillful at multidisciplinary subjects including IT services, business models, management skills, psychology etc. The multidisciplinary features bring about new challenges for services innovation. In this paper, we introduce the service culture concept as well as service innovation theory, and then present service value-chain model. Based on this model, we analyze the impact of service culture, and conclude that service culture influences the innovation from three aspects: interior, exterior and delivery. In the end, based on Haier Case Study, we analyze the practical significance of service culture to enterprise development.
Keywords :
innovation management; organisational aspects; service industries; Haier Case Study; service culture; service innovation theory; service sector; service value-chain model; Business; Economic indicators; Environmental economics; Innovation management; Manufacturing industries; Psychology; Technological innovation;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
Type :
conf
DOI :
10.1109/ICMSS.2009.5304776
Filename :
5304776
Link To Document :
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