Title :
Transitive Association Rule Discovery by Considering Strategic Importance
Author :
Choi, Doug Won ; Hyun, Young Jun
Author_Institution :
Dept. of Syst. Manage. Engr., Sungkyunkwan Univ., Suwon, South Korea
fDate :
June 29 2010-July 1 2010
Abstract :
The TSAA(transitive support association Apriori) algorithm of this paper discovers transitively associated relationships as well as the frequent itemsets. It utilizes the join item set to find the transitive association rules. Since the join item of a transitive association which have low support value tends to be removed from the next candidate itemset generation, we used two kinds of support values, `minimum support´ and `minimum relative support,´ in finding the transitive relations. This way the items carrying a strategic importance are given a second chance so that they might be used in discovering the transitive association rules. Our experiments with a real world database showed that the TSAA algorithm was useful in producing transitive itemsets which could not have been obtained otherwise. Observation from other transaction database indicated that there is a `minimum relative support level´ at which the number of transitive association itemset decreases suddenly.
Keywords :
data mining; strategic importance; transitive association rule discovery; transitive itemsets; transitive support association apriori algorithm; Algorithm design and analysis; Association rules; Dairy products; Insurance; Itemsets; Apriori; RSAA; market basket analysis; transitive association;
Conference_Titel :
Computer and Information Technology (CIT), 2010 IEEE 10th International Conference on
Conference_Location :
Bradford
Print_ISBN :
978-1-4244-7547-6
DOI :
10.1109/CIT.2010.292