DocumentCode
2191998
Title
Service Management Improving on Hedonic Pricing Function for Automobiles
Author
Luan, Zhiqiang ; Meng, Fanxi
Author_Institution
Int. Coll. at Beijing, China Agric. Univ., Beijing, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
4
Abstract
This paper focuses on how to improve the service management level through analysis of price and product characteristics in the automobile industry in China. We estimate "hedonic pricing functions" that relate the automobile characteristics to their prices. Then we examine how the prices influence the customers\´ perception and how the customers\´ perception relates to service management. We also briefly consider the related methods of how improves the service management in automobile industry.
Keywords
automobile industry; customer services; pricing; China; automobile industry; customers perception; hedonic pricing function; service management; Automobiles; Ecosystems; Educational institutions; Environmental economics; Fuel economy; Manufacturing industries; Marketing and sales; Power generation economics; Pricing; Product development;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5305433
Filename
5305433
Link To Document