Title :
Research on Trusted Electronic Commerce Evaluation System
Author :
Hu, Weixiong ; Chen, Yanhong ; Mao, Qianbing ; Cheng, Nanzhen
Author_Institution :
Inf. Manage., Huazhong Normal Univ., Wuhan, China
Abstract :
Lacking of trust is one of the most important causes which make the e-commerce can´t be more widely available. How to obtain the trust of Internet users has become an important factor in the development of e-commerce in China .This paper begins with the analysis of the current trust situation of electronic commerce and then proposes the concept of trusted e-commerce and a framework for trusted electronic commerce and an evaluation system framework for the trusted electronic commerce and a thought of how to do the evaluation. The evaluation result-trust level can be used as a basis for user choosing e-commerce application. The signification of this research is offered in the finally.
Keywords :
Internet; electronic commerce; Internet users; e-commerce; trusted electronic commerce evaluation system; Clothing; Electronic commerce; Environmental economics; Environmental management; IP networks; Information management; Internet; Resists; Security; Technology management;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5305555