Operator´s Mobile Internet Strategy in the Process of Converged Network

It is as a result of this profound converged network that mobile internet has emerged as both a new phenomenon and a necessity. Mobile internet is promoted by the convergence of the traditional Internet and mobile terminals which is playing an important role of the internet by advantages of a large user base and further explore of the cell phones and other mobile electronic devices. At the crossroads of the rapid developing mobile internet industry, mobile operator should be sensitive to seize the trend in order to achieve its long-term sustainable development. This paper begins by describing the origin and development of mobile Internet. Then, based on the analysis of the mobile internet development environment and the development trend of mobile operators in china, the paper brings forward some effective strategies with a view to the domestic mobile operators and thereby generates novel insights for researchers, managers and investors.