Research on Mass Customization Strategies in Non-physical Products Service Industries

Author

Liu Li-jun ; Xu Wen-jie

Author_Institution

Coll. of Mech. & Electr. Eng., Shaanxi Univ. of Sci. & Technol., SUST, Xi´an, China

fYear

2009

fDate

26-28 Dec. 2009

Firstpage

4441

Lastpage

4444

Abstract

Mass Customization (MC) has achieved remarkable success and widespread application in the manufacturing, whereas in service industry it just beginning. Great deals of studies for MC are also based on the manufacturing, in services industry there are still a lot of research gaps. In this paper, Firstly, The successful experiences of MC applications in the manufacturing are summarized; include modularization, postponement and electronic commerce platform three big essential factors. Which the postponement is very difficult to implement in services industry is the key issues in MC application. Then a "non-physical products services industry (NPPSI)" concept was put forward and defined. Inventory can be regarded as infinite in NPPSI, which can be used to solve the problem of postponement in mass customization. At last conclusions are given.

Keywords

electronic commerce; inventory management; manufacturing processes; mass production; product customisation; service industries; electronic commerce; inventory; manufacturing; mass customization; modularization; nonphysical products service industry; postponement; Computer aided manufacturing; Educational institutions; Electrical products industry; Enterprise resource planning; Job shop scheduling; Manufacturing industries; Manufacturing systems; Mass customization; Mass production; Processor scheduling;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Science and Engineering (ICISE), 2009 1st International Conference on

Conference_Location

Nanjing

Print_ISBN

978-1-4244-4909-5

Type

conf

DOI

10.1109/ICISE.2009.963

Filename

5454944