On the Creation of Brand Value Affected by the Relation between Stakeholders and Brand

The present paper describes the sample materials and measures the reliability and validity by the statistical software of the version of SPSS13.and SAS8.2 and then checks the hypothesis by the multiple regression and stratum return and get the following conclusions. When a dependent variable is a model of the stakeholderspsila interpersonal relationship, both the quality of brand relations and the relation between employees and brands have a distinct effect on the stakeholderspsila interpersonal relationship. And if a dependent variable is a model of stakeholderspsila role overlapping, both the quality of brands relations and the relation between employees and brands have a distinct effect on the degree of stakeholderspsila role overlapping. And if a dependent variable is a model of the relation between employees and brands, the quality of brand relations has a distinct effect on the relation between employees and brands. Meanwhile, the research has proved each dependent variable has an effect on the support will or corporative will and to some extent the six constructs.