Research on the Innovation of E-Commerce Industrial Clusters in China Based on the Perspective of Network Structure

With the maturity of e-commerce industry chain, the development of e-commerce extending to the cluster will be an inevitable trend. Firstly, the concept of e-commerce industrial clusters is defined and the overview of the development of e-commerce industrial clusters in China is introduced. Then, with the perspective of network structure, relationship between innovation network structure of e-commerce industrial clusters in China is analyzed, and the innovation models of vertical network and horizontal network of e-commerce industrial clusters have been proposed. Finally, the suggestions and future prospects related to the development of e-commerce industrial clusters in China have been proposed.