Title :
A Strategic Study for Quickening Brand Building of Chinese Textiles and Garment Industry
Author_Institution :
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo, China
Abstract :
From the international trade situation of Chinapsilas textile and garment, this paper expounded the necessity and urgency for Chinapsilas textile industry to accelerate its brands building, with a review on the process and the present status of its brands development and analysis on the favorable conditions and unfavorable factors for speeding up the brands construction in detail. Finally, this paper put forward the corresponding policies and recommendations.
Keywords :
clothing industry; market research; strategic planning; textile industry; China; brand building; brand development; garment industry; textile industry; Acceleration; Aircraft; Buildings; Business; Clothing industry; Information analysis; Information management; International trade; Seminars; Textile industry; independent brands; international marketing; protection mechanisms; textiles and garment;
Conference_Titel :
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3560-9
DOI :
10.1109/ISBIM.2008.52
