DocumentCode :
2239058
Title :
A Strategic Study for Quickening Brand Building of Chinese Textiles and Garment Industry
Author :
Chuang, Li
Author_Institution :
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo, China
Volume :
2
fYear :
2008
fDate :
19-19 Dec. 2008
Firstpage :
382
Lastpage :
385
Abstract :
From the international trade situation of Chinapsilas textile and garment, this paper expounded the necessity and urgency for Chinapsilas textile industry to accelerate its brands building, with a review on the process and the present status of its brands development and analysis on the favorable conditions and unfavorable factors for speeding up the brands construction in detail. Finally, this paper put forward the corresponding policies and recommendations.
Keywords :
clothing industry; market research; strategic planning; textile industry; China; brand building; brand development; garment industry; textile industry; Acceleration; Aircraft; Buildings; Business; Clothing industry; Information analysis; Information management; International trade; Seminars; Textile industry; independent brands; international marketing; protection mechanisms; textiles and garment;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3560-9
Type :
conf
DOI :
10.1109/ISBIM.2008.52
Filename :
5116499
Link To Document :
بازگشت