Title :
Improving Web site navigation: creating high-scent links
Author :
Zimmerman, Donald E. ; Yohon, Teresa ; Warcup, Sue
Author_Institution :
Dept. of Journalism & Tech. Commun., Colorado State Univ., Fort Collins, CO, USA
fDate :
29 Sept.-1 Oct. 2004
Abstract :
We introduce the concept of high-scent links, provide examples of low-scent and high-scent links. We suggest how technical communicators can apply the concept of high-scent links to develop a better understanding of users, select appropriate descriptive terminology for links, write better elaborations, and use iterative design and formative evaluation to enhance Web sites.
Keywords :
Internet; Web design; online front-ends; Web site navigation; Website design; high-scent links; information search; technical communicators; Animals; Brushes; Navigation; Professional communication; Rabbits; Testing; Usability; Web page design; World Wide Web; Writing;
Conference_Titel :
Professional Communication Conference, 2004. IPCC 2004. Proceedings. International
Print_ISBN :
0-7803-8467-9
DOI :
10.1109/IPCC.2004.1375310
