DocumentCode
2247461
Title
Trust Evaluation Model of E-Commerce Based on WOT
Author
Yan Shi-tao ; Gu Yue-sheng ; Miao Fang
Author_Institution
Dept. of Comput. Sci., Henan Inst. of Sci. & Technol., Xinxiang
Volume
1
fYear
2008
fDate
19-19 Dec. 2008
Firstpage
231
Lastpage
233
Abstract
Trust has been one of the main factors affecting electronic commerce. Web of Trust (WOT) is a certification system that allows your identity to be validated for use in your personal certificate. On the basis of introducing the concept of WOT, a trust evaluation model is proposed to assist the individuals to establish ldquoWeb of Trustrdquo in online trust domain. This model uses FOAF and can be used as a blueprint to develop e-commerce application.
Keywords
Internet; certification; electronic commerce; security of data; WOT; Web of Trust; blueprint; certification system; e-commerce; online trust domain; personal certificate; trust evaluation model; Computer science; Electronic commerce; Electronic mail; Feedback; Information management; Internet; Safety; Seminars; Social network services; Testing; electronic commerce; friend of a friend; model; trust evaluation; web of trust;
fLanguage
English
Publisher
ieee
Conference_Titel
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location
Wuhan
Print_ISBN
978-0-7695-3560-9
Type
conf
DOI
10.1109/ISBIM.2008.252
Filename
5117471
Link To Document