• DocumentCode
    2247461
  • Title

    Trust Evaluation Model of E-Commerce Based on WOT

  • Author

    Yan Shi-tao ; Gu Yue-sheng ; Miao Fang

  • Author_Institution
    Dept. of Comput. Sci., Henan Inst. of Sci. & Technol., Xinxiang
  • Volume
    1
  • fYear
    2008
  • fDate
    19-19 Dec. 2008
  • Firstpage
    231
  • Lastpage
    233
  • Abstract
    Trust has been one of the main factors affecting electronic commerce. Web of Trust (WOT) is a certification system that allows your identity to be validated for use in your personal certificate. On the basis of introducing the concept of WOT, a trust evaluation model is proposed to assist the individuals to establish ldquoWeb of Trustrdquo in online trust domain. This model uses FOAF and can be used as a blueprint to develop e-commerce application.
  • Keywords
    Internet; certification; electronic commerce; security of data; WOT; Web of Trust; blueprint; certification system; e-commerce; online trust domain; personal certificate; trust evaluation model; Computer science; Electronic commerce; Electronic mail; Feedback; Information management; Internet; Safety; Seminars; Social network services; Testing; electronic commerce; friend of a friend; model; trust evaluation; web of trust;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Business and Information Management, 2008. ISBIM '08. International Seminar on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-0-7695-3560-9
  • Type

    conf

  • DOI
    10.1109/ISBIM.2008.252
  • Filename
    5117471