Title :
Innovative Features Selection using Real Options Theory
Author :
Khurum, Mahvish ; Barney, Sebastian
Author_Institution :
Blekinge Inst. of Technol., Ronneby, Sweden
Abstract :
Innovation enables product differentiation and supports market growth. However, determining the value of an innovative feature is a difficult task due to the number of risks and uncertainties involved. This paper proposes the use of real options theory to support software product managers to decide whether to make an investment in an innovative feature or not. This approach creates a richer decision space, allowing for more informed decision- making, leading to greater return on potential.
Keywords :
innovation management; investment; risk management; software development management; innovative features selection; investment; market growth; product differentiation; real options theory; software product management; Decision making; Delay; Economic indicators; Innovation management; Investments; Job production systems; Packaging; Pricing; Technological innovation; Uncertainty;
Conference_Titel :
Software Product Management (IWSPM), 2009 Third International Workshop on
Conference_Location :
Atlanta, GA
Print_ISBN :
978-1-4244-7693-0
DOI :
10.1109/IWSPM.2009.3
