An Approach for Service Identification Using Value Co-creation and IT Convergence

Services are increasingly being utilized to develop business applications to keep pace with the changing environment and business requirements. Service identification is one of the core activities in developing service systems. To identify proper services, business requirements and business change factors should be analyzed since the ultimate aim of a service system is to achieve business goals and business agility. We propose a service identification method based on scenario modeling and value co-creation. The approach also takes into consideration IT convergence to provide good customer experience and elicit possible business changes.