Title :
The Influence of Perceived Privacy upon the Trust in E-commerce
Author :
GONG, Zhen ; Jin, Yongsheng
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing
Abstract :
Perceived privacy is an important variable to influence customerpsilas trust and loyalty in e-commerce. It is crucial to fully understand consumerspsila perceived privacy in online shopping for understanding consumerspsila online behavior and encouraging them and potential consumers to adopt e-commerce. Through literature analysis, this paper explores consumer perceived privacy in online shopping and consumer behavior.
Keywords :
consumer behaviour; data privacy; electronic commerce; home shopping; consumer behavior; customer loyalty; customer trust; e-commerce; online shopping; perceived privacy; Consumer behavior; Engineering management; Information security; Information technology; Jacobian matrices; Privacy; Protection; Psychology; Seminars; Technology management; E-commerce; perceived privacy;
Conference_Titel :
Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
Conference_Location :
Leicestershire, United Kingdom
Print_ISBN :
978-0-7695-3480-0
DOI :
10.1109/FITME.2008.13
