DocumentCode :
2333550
Title :
A Study on the Enhancement of Competitiveness of Small and Medium Enterprises through the Integration of Marketing Capability with Technological Innovation
Author :
Wang, Lei ; Wang, Xing ; Wang, Xiaoyan
Author_Institution :
Manage. Sch., Hangzhou Dianzi Univ., Hangzhou
fYear :
2008
fDate :
20-20 Nov. 2008
Firstpage :
498
Lastpage :
502
Abstract :
Small and medium enterprises (SME) constitute an important part of the national economy. Therefore, to enhance the technological innovation capability of SME in an all-round manner has become an important aspect in building China into an innovation-oriented country. This article, from the aspect of integrating marketing with technological innovation, studied the technological innovationpsilas importance for SME to maintain their competitiveness, and then discussed the supporting role marketing activities play in the technological innovation activities by SME, finally proposed three ways of integrating marketing capability and technological innovation, in order to offer some advice for the enhancement of competitiveness of Chinapsilas SME.
Keywords :
innovation management; macroeconomics; marketing; small-to-medium enterprises; China; SME; innovation-oriented country; marketing; national economy; small and medium enterprises; technological innovation; Engineering management; Innovation management; Manufacturing industries; Marketing and sales; Marketing management; Power generation economics; Research and development; Statistics; Technological innovation; Technology management;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
Conference_Location :
Leicestershire, United Kingdom
Print_ISBN :
978-0-7695-3480-0
Type :
conf
DOI :
10.1109/FITME.2008.33
Filename :
4746542
Link To Document :
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