Personalization Enablers by Telecom Operators

During the recent years, the amount of information available about users has increased exponentially. This trend will continue in the future where personal information use will explode to adapt and enrich the services offered to the user. Personalization of services is the most important way to add value to end-users, and the Telecom industry knows a lot about the users´ activity, habits and preferences. The Telco industry is also in the best place to provide up-to-date information on the modern highly mobile user. When sharing user information with services, special care must be taken about user privacy as well . We describe a set of enablers about profile, context and privacy which deliver rich personal information to service providers and at the same time protect user privacy.