Title :
Application of e-commerce in household electrical appliances industry
Author :
Chunli, Liu ; Lifan, Tang
Author_Institution :
Dept. of Comput. Eng., CangZhou Normal Coll., Cangzhou, China
Abstract :
Rapidly developing e-commerce has changed people´s consumption habit, which has promoted online sale of large products like household electrical appliances. By incorporating e-commerce of household electrical appliances, 360 buy Jingdong Mall, Suning and Gome have made bold promotion and have broken out territorial borders, increased traffic and improved economic returns. This paper elaborates the rapid development of e-commerce in household electrical appliances circulation channels, points out existing problems and put forward some recommendations to solve these problems.
Keywords :
Internet; domestic appliances; electrical products industry; electronic commerce; production engineering computing; retail data processing; e-commerce; economic returns improvement; household electrical appliances circulation channels; household electrical appliances industry; online sale; territorial borders; Companies; Electrical products; Internet; Marketing and sales; Technological innovation; application; e-commerce; local specialty; promotion;
Conference_Titel :
Robotics and Applications (ISRA), 2012 IEEE Symposium on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-1-4673-2205-8
DOI :
10.1109/ISRA.2012.6219191