A Framework of Business Intelligence-Driven Data Mining for E-business

This paper proposes a data mining methodology called Business Intelligence-driven Data Mining (BIdDM). It combines knowledge-driven data mining and method-driven data mining, and fills the gap between business intelligence knowledge and existent various data mining methods in e-Business. BIdDM contains two processes: a construction process of a four-layer framework and a data mining process. A methodology is established in setting up the four-layer framework, which is an important part in BIdDM. A case study of B2C e-Shop is provided to illustrate the use of BIdDM.