DocumentCode
2366410
Title
Complex customer network´s service and control
Author
Yang, Yan-Yang ; Li, Dong-Jun ; Yuan, Qing-Qing
Author_Institution
Coll. of Transp. Manage., Dalian maritime Univ., Dalian, China
Volume
2
fYear
2010
fDate
June 29 2010-July 1 2010
Firstpage
258
Lastpage
262
Abstract
As a complex network, the enterprise´s customer network in accord with the fundamental characteristics of complex networks. The paper analysis the complex customer network´s service and its associated characteristics, summarizes the functions of the service in the network, and then finds the problems of the service, establishes the gap model of the service. Through further analysis, we find the concrete specific ways to improve and optimize the model. In the aspect of network control, the paper focuses on the pinning control methods of the complex customer network, and through numerical simulation methods with different parameters to analyze the network´s controllability and stability. We mainly use the concepts of the complex network to finish our work, and the aims are to provide new and effective methods to improve the customer management in the enterprise.
Keywords
complex networks; customer relationship management; numerical analysis; complex customer network control; complex customer network service; enterprise customer management; enterprise customer network; numerical simulation; pinning control methods; service gap model; Marketing and sales; gap model; network´s control; network´s service; pinning control;
fLanguage
English
Publisher
ieee
Conference_Titel
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-1-4244-7475-2
Type
conf
DOI
10.1109/ICCSNA.2010.5588868
Filename
5588868
Link To Document