• DocumentCode
    2366410
  • Title

    Complex customer network´s service and control

  • Author

    Yang, Yan-Yang ; Li, Dong-Jun ; Yuan, Qing-Qing

  • Author_Institution
    Coll. of Transp. Manage., Dalian maritime Univ., Dalian, China
  • Volume
    2
  • fYear
    2010
  • fDate
    June 29 2010-July 1 2010
  • Firstpage
    258
  • Lastpage
    262
  • Abstract
    As a complex network, the enterprise´s customer network in accord with the fundamental characteristics of complex networks. The paper analysis the complex customer network´s service and its associated characteristics, summarizes the functions of the service in the network, and then finds the problems of the service, establishes the gap model of the service. Through further analysis, we find the concrete specific ways to improve and optimize the model. In the aspect of network control, the paper focuses on the pinning control methods of the complex customer network, and through numerical simulation methods with different parameters to analyze the network´s controllability and stability. We mainly use the concepts of the complex network to finish our work, and the aims are to provide new and effective methods to improve the customer management in the enterprise.
  • Keywords
    complex networks; customer relationship management; numerical analysis; complex customer network control; complex customer network service; enterprise customer management; enterprise customer network; numerical simulation; pinning control methods; service gap model; Marketing and sales; gap model; network´s control; network´s service; pinning control;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
  • Conference_Location
    Hong Kong
  • Print_ISBN
    978-1-4244-7475-2
  • Type

    conf

  • DOI
    10.1109/ICCSNA.2010.5588868
  • Filename
    5588868