On strategy of “harmonious marketing” in modern enterprises

In modern enterprise management, there exists inevitable conflict among enterprises, society, distributors and consumers. In this case, how to find a good way of communication to achieve the principal objective of customers´ satisfaction, enterprises´ benefits and the social wealth on the basis of harmonious marketing and to create a friendly relationship among the enterprises, distributors, society and the consumers and eventually to approach the general objective of harmony and win-win situation has gradually and increasingly been concerned by the enterprises, distributors and consumers.