Title :
A closer look into first-mover advantages and network externalities: Will LePhone win the battle against iPhone in China?
Author_Institution :
Bus. Sch., Nankai Univ., Tianjin, China
Abstract :
The leading companies in the Chinese mobile smartphone market - the market LePhone is targeted at - are Apple, Motorola, Nokia and Samsung. LePhone is a flagship product of Lenovo. Employing a low price strategy, is it able to meet its objective of beating iPhone in the Chinese mobile phone market? This work aims to answer the question from a managerial economics perspective with the use of a Game Theory model.
Keywords :
game theory; mobile handsets; pricing; Chinese mobile smartphone market; LePhone; Lenovo; first mover advantages; game theory model; iPhone; low price strategy; managerial economics perspective; network externalities; Companies; Game theory; Industries; Internet; Smart phones; First-mover Advantage; LePhone; Network Externality; iPhone; smartphone;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959449
