Title :
The Impact of Multichannel Customer Management on e-CRM
Author :
Ashouri, Afsaneh ; Faed, Alireza
Author_Institution :
DEBII, Curtin Univ. of Technol., Perth, WA, Australia
Keywords :
Internet; customer relationship management; Internet; client information; customer relationship management; e-CRM; multichannel customer management;
Conference_Titel :
Computer Modeling and Simulation (EMS), 2010 Fourth UKSim European Symposium on
Conference_Location :
Pisa
Print_ISBN :
978-1-4244-9313-5
Electronic_ISBN :
978-0-7695-4308-6
DOI :
10.1109/EMS.2010.108
