DocumentCode
2380845
Title
The Study of Service Co-creation
Author
Ching, Russell K H ; Hui, Ang Chin ; Chen, Ja-Shen
Author_Institution
Coll. of Bus. Adm., California State Univ., Sacramento, CA, USA
fYear
2011
fDate
25-27 May 2011
Firstpage
116
Lastpage
119
Abstract
This research explores the dynamics of collaboration which is based on DART model, grounded on SD-Logic and relational view theory. We expand the DART model by adding compatible and flexible in addition to B2B context. When these elements are combined, it could create co-creation dynamics that could enhance their capabilities in service innovations and create competitive advantages. Furthermore, the changing environment and adoption of IT technology will moderate the effects of the co-creation dynamics, and trust will influence the performance of the service innovations.
Keywords
customer services; B2B context; DART model; SD-logic; cocreation dynamics; collaboration dynamics; relational view theory; service cocreation; service dominant logic; service innovations; Collaboration; Context; Educational institutions; Industries; Innovation management; Technological innovation; Co-creation Dynamics; Relational view; Service Dominant Logic;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Sciences (IJCSS), 2011 International Joint Conference on
Conference_Location
Taipei
Print_ISBN
978-1-4577-0326-3
Electronic_ISBN
978-0-7695-4421-2
Type
conf
DOI
10.1109/IJCSS.2011.30
Filename
5960285
Link To Document