Title :
Applying Fuzzy AHP on Product Selection Service in e-Commerce
Author :
Chen, Deng-Neng ; Tseng, Chih-Wei ; Lin, Chia-Yi
Author_Institution :
Dept. of MIS, Nat. Pingtung Univ. of Sci. & Technol., Pingtung, Taiwan
Abstract :
With the rapid development of internet and e-commerce, more and more consumers spend their time and money on e-stores. However, most of B2C e-stores only provide products´ secifications and online ordering service, the consumers have to spend time on searching and browsing products´ informaiton by themselves without sales clerks´ help. Therefore, recommendation service is getting more and more popular in e-stores, because it can assist consumers shopping on the websites. In this research, we propose a shopping platform with product selection service based on Fuzzy AHP and TOPSIS to help the consumers´ shopping on the e-stores. We have alco conducted an experiment to evaluate our system. The results show that our system can fit to consumers´ demands and be helpful to shopping on the e-stores.
Keywords :
decision making; electronic commerce; retailing; B2C e-store; Internet; TOPSIS; analytic hierarchy processing; business-to-consumer; e-commerce; fuzzy AHP; online ordering service; product selection service; technique for order preference by similarity to ideal solution; Analysis of variance; Decision making; Electronic commerce; Information systems; Internet; Portable computers; Time frequency analysis; Fuzzy AHP; TOPSIS; electronic commerce; negotiation; product selection service;
Conference_Titel :
Service Sciences (IJCSS), 2011 International Joint Conference on
Conference_Location :
Taipei
Print_ISBN :
978-1-4577-0326-3
Electronic_ISBN :
978-0-7695-4421-2
DOI :
10.1109/IJCSS.2011.46