DocumentCode
2391831
Title
The Application of Network Marketing Tools
Author
Liang, Wen ; Haizhen, Li
Author_Institution
Bus. Sch., Central South Univ., Changsha, China
fYear
2010
fDate
7-9 May 2010
Firstpage
1257
Lastpage
1261
Abstract
The exploitation and utilization of Internet marketing tools is mainly to make the network marketing function come true. This paper mainly dissertate in detail the function of network marketing from the respect of online survey, online information issue, website popularize, web brand establish, online promotion, distribution channel, after sale services. Those aspects reflect the whole process activities of marketing on internet.
Keywords
Internet; Web sites; promotion (marketing); Internet marketing tools; distribution channel; network marketing function; network marketing tools; online information issue; online promotion; online survey; sale services; web brand establish; website popularize; Companies; Electronic mail; Internet; Marketing and sales; Media; Search engines; applicationt; marketing function; network marketing rool;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.322
Filename
5590400
Link To Document