Notice of RetractionResearch on Government Marketing Innovation for Public Goods

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Pure public goods are ones that are marked by nonrivalrous consumption and nonexcludability. In general, markets do not handle public goods well. Because of some problems with the cost and efficiency associated with the provision of public goods, the supply of public goods should be reformed through marketing approach. The characteristics of public goods decide three characteristics of government marketing, which are commonality of marketing object, non-market of marketing input, public benefit of marketing output. However, both the market failure and government failure lead to the difficulty of marketing public goods. Therefore, an innovational marketing pattern may be applied into the government marketing for public goods, which is named public marketing. In public marketing pattern, the marketing subjects show diversification, and the role and position of government also change.