A study of “projectile-turbine communication model” based on information entropy theory

According to the entropy theory, information never occurs spontaneously at the expense of energy dissipation in the process of dissemination and transformation by taking into account of the impact of the complex system. At the pan-media era of media convergence, we have to take into consideration introduction of negative entropy to maintain stability of the communication system, so as to alleviate the disordering development process of the system caused by entropy increase. Thus, this article establishes “the projectile-turbine communication model” which highlights introduction of negative entropy in openness of the system, which provides evidence for orderly communication of fragmented information era. The value of this new model lies in that it highlights the dynamic nature of mass communication.