DocumentCode
2399401
Title
Quick Marketing Model for Supply-chain Based on Distributed Search Engine
Author
Zhang Gefu ; Qi, Xu
Author_Institution
Sch. of Econ. & Manage., Nanhua Univ., Hengyang, China
fYear
2010
fDate
7-9 May 2010
Firstpage
323
Lastpage
327
Abstract
In order to implement quick marketing, quick response model for modern supply-chain becomes changing from `producing firstly, selling later´ to `selling firstly, producing later´. But now, there are some problems in quick and precise marketing during using search engine in e-business. For this reason, this paper studied the apparel supply-chain and its´ quick response strategy firstly, and then analyzed a quick marketing method based on a distributed search engine, and proposed a cooperation model under the complete e-business environment. In order to implement this model, a new algorithm was proposed for arranging those searched results in an adaptive place based on the profits of each one and the whole profits. At last, this paper showed an example about the algorithm application.
Keywords
business data processing; marketing data processing; search engines; supply chain management; cooperation model; distributed search engine; e-business; precise marketing; quick marketing model; quick response model; supply chain; Biological system modeling; Clothing; Collaboration; Indexes; Internet; Search engines; Supply chains; component; distributed search engine; e-business; quick marketing; quick response; supply-chain collaboration;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.89
Filename
5590798
Link To Document