• DocumentCode
    2399401
  • Title

    Quick Marketing Model for Supply-chain Based on Distributed Search Engine

  • Author

    Zhang Gefu ; Qi, Xu

  • Author_Institution
    Sch. of Econ. & Manage., Nanhua Univ., Hengyang, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    323
  • Lastpage
    327
  • Abstract
    In order to implement quick marketing, quick response model for modern supply-chain becomes changing from `producing firstly, selling later´ to `selling firstly, producing later´. But now, there are some problems in quick and precise marketing during using search engine in e-business. For this reason, this paper studied the apparel supply-chain and its´ quick response strategy firstly, and then analyzed a quick marketing method based on a distributed search engine, and proposed a cooperation model under the complete e-business environment. In order to implement this model, a new algorithm was proposed for arranging those searched results in an adaptive place based on the profits of each one and the whole profits. At last, this paper showed an example about the algorithm application.
  • Keywords
    business data processing; marketing data processing; search engines; supply chain management; cooperation model; distributed search engine; e-business; precise marketing; quick marketing model; quick response model; supply chain; Biological system modeling; Clothing; Collaboration; Indexes; Internet; Search engines; Supply chains; component; distributed search engine; e-business; quick marketing; quick response; supply-chain collaboration;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.89
  • Filename
    5590798