Title :
Content Analysis on Articles on Customer Relationship Management in E-Business in China
Author_Institution :
Coll. of Econ. Manage., Huazhong Agric. Univ., Wuhan, China
Abstract :
Customer relationship management, which is abbreviated as CRM, is a key part during and after E-business activities. In this paper, we analyze 116 articles that are related to CRM in E-Business and collected in CJFD(Chinese Journal Full-text Database) from 1997 to 2006. The articles´ published time and journals on which articles were published are analyzed. And the authors of these articles are also discussed. Moreover, the content of these articles is analyzed.
Keywords :
customer relationship management; electronic commerce; text analysis; Chinese journal full text database; article content analysis; customer relationship management; e-business; Customer satisfaction; Databases; Employment; Information technology; Marketing and sales; E-business; content analysis; customer relationship management;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.73
