Research on Electronic Commerce Application Decision-making in China SMEs

More and more Small and Middle Sized Enterprises (SMEs)have started the development of Electronic Commerce (EC) recently. It is important and valuable to study the EC application decision-making in SMEs according to its peculiarity. The present project, first establishes the decision-making index systems about the EC application decision-making of SMEs based on Theory of Planned Behavior, obtains the weight of every index by Analytic Hierarchy Process (AHP) and entropy of information theory. Then it uses the EWAA/LHA arithmetic operators and Grey Relativity analysis to study the EC application decision-making in SMEs. A simple example of EC decision-making on a small enterprise shows the specific steps of this method and proves the scientificity of the decision-making index systems and the validity of the decision-making method.