Business intelligence: Identify valued customer from the data warehouse in financial institutions

Business intelligence may be defined as a set of mathematical models and analysis methodologies that systematically exploit the available data to retrieve information and knowledge useful in supporting complex decision-making processes. A business intelligence environment offers decision makers information and knowledge derived from data processing, through the application of mathematical models and algorithms. In some instances, these may merely consist of the calculation of totals and percentages, while more fully developed analyses make use of advanced models for optimization, inductive learning and prediction.