Title :
A theoretical approximation to the psychological aspects related to the consumer´s adoption and use of a website recommendation system
Author :
Martínez-López, Francisco J. ; Cabal, Claudia C. ; Gázquez-Abad, Juan C. ; Rodríguez-Ardura, Inma
Author_Institution :
Dep., Bus. Fac., Univ. of Granada, Granada, Spain
Abstract :
This paper presents and discusses a conceptual model for understanding the consumer´s adoption, use and main psychological outcomes related to a particular website recommendation system, with the emphasis on the psychological perspective of the research problem. We base our work on, adapt and integrate classical theories of consumer behavior with specific theories developed within the framework of computer-mediated environments. The proposed model, along with the relations analyzed among the variables considered (20 propositions are set), should be of help to recommendation systems designers and Web site managers to enable them to work with systems that are more responsive to the psychological processes experienced by consumers when interacting with them.
Keywords :
Web sites; approximation theory; consumer behaviour; information filters; psychology; Web site recommendation system; computer-mediated environment; consumer adoption understanding; consumer behavior; psychological process; theoretical approximation; Application software; Business; Consumer behavior; Electronic mail; Fuzzy systems; Information processing; Management information systems; Portfolios; Psychology; Web page design; consumer´s acceptance; use of a psychological approach; website recommendation systems;
Conference_Titel :
Fuzzy Information Processing Society, 2009. NAFIPS 2009. Annual Meeting of the North American
Conference_Location :
Cincinnati, OH
Print_ISBN :
978-1-4244-4575-2
Electronic_ISBN :
978-1-4244-4577-6
DOI :
10.1109/NAFIPS.2009.5156458