• DocumentCode
    2406591
  • Title

    Personalized Recommendation for Trade Virtual Community Based on Trust Phases

  • Author

    Yang, Lina ; Yan, Zhijun

  • Author_Institution
    Sch. of Manage. & Econ., Beijing Inst. of Technol., Beijing, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    4256
  • Lastpage
    4259
  • Abstract
    Virtual community, as a kind of new application of Internet, has greatly changed the way of life, communication and trade. However, lack of trust is often cited as a great barrier of the success of virtual community. This paper takes the trade virtual community for example, analyzes trust phases and models the trust phase of the virtual community, discusses the key point of personalized recommendation of trust phases.
  • Keywords
    Internet; commerce; recommender systems; security of data; virtual reality; Internet; personalized recommendation; trade virtual community; trust phases; Biological system modeling; Communities; Heuristic algorithms; Internet; Privacy; Recommender systems; Personalized Recommendation; Trust Phases; Virtual Community;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.1069
  • Filename
    5591190
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2406591