• DocumentCode
    2411280
  • Title

    Constructing System Model of Customer Relationship Management Based on Data Mining

  • Author

    Zhao, Jing

  • fYear
    2011
  • fDate
    21-23 Oct. 2011
  • Firstpage
    460
  • Lastpage
    463
  • Abstract
    This paper analyzes firstly the challenge that traditional customer relationship management faces. On the basis of this analysis, the author analyzes data mining´s application in customer relationship management, constructs system model of customer relationship management based on data mining.
  • Keywords
    Analytical models; Customer relationship management; Data mining; Data models; Marketing and sales; Predictive models; Profitability; customer relationship management; data mining; system model;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computational and Information Sciences (ICCIS), 2011 International Conference on
  • Conference_Location
    Chengdu, China
  • Print_ISBN
    978-1-4577-1540-2
  • Type

    conf

  • DOI
    10.1109/ICCIS.2011.114
  • Filename
    6086234
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2411280