Title :
A Relationship on the Model among E-WOM, Corporate Reputation and Purchase Intention
Author :
Ye, Li ; Fei, Zhou ; Haohong, Zhang
Author_Institution :
South China Univ. of Technol., Guangzhou, China
Abstract :
With the service economy and experience economy era, the Internet became the main platform for exchange of views on product and word of mouth. This paper sorts out previous researches on the E-WOM, corporate reputation and the relationship between purchase intention. Put forward the model of the relationship among the E-WOM, Corporate´s reputation, Trust, Interaction mechanisms and purchase intention. Namely, Corporate´s reputation play an intermediary role in the Relationship between E-WOM and Purchase intention, while the interaction mechanism is between trust and purchase intentions play a regulatory role.
Keywords :
Internet; purchasing; retail data processing; security of data; E-WOM; Internet; corporate reputation; experience economy; purchase intention; service economy; trusty interaction mechanism; Biological system modeling; Book reviews; Buildings; Cognition; Educational institutions; Internet; Mouth; Corporate reputation; E-WOM; Interaction mechanisms; purchase intention; trust;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.894