Title :
The impact of design technologies on product development performance and strategy
Author :
Thomke, Stefan H.
Author_Institution :
Technol. & Oper. Manage., Harvard Bus. Sch., Boston, MA, USA
Abstract :
In the development of novel products, managers can often choose among different design technologies. However, these technology choices are typically driven by their impact on product performance as opposed to how they would affect the product development process. Using empirical data from integrated circuit design, the author shows that the selection of a particular design technology can have a very significant impact on experimentation strategies, design flexibility, and development performance
Keywords :
electronics industry; integrated circuit design; management; product development; design flexibility; design technologies impact; design technology selection; development performance; experimentation strategies; integrated circuit design; product development performance; product development strategy; Computer simulation; Integrated circuit technology; Problem-solving; Product design; Product development; Switches; Technological innovation; Technology management; Testing; Virtual prototyping;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653446
