Title :
Relationship of technology and market in an innovation process
Author :
Vostracky, Zdenek
Author_Institution :
Univ. of West Bohemia, Pilsen, Czech Republic
Abstract :
Summary form only as given. Technological innovation will play an important role in the future. The “S” curve describes an evolution of technology. During this period of dominance of R&D and the maturity of technology, critical times exist for strategic decisions. These strategic decisions include a variety of criteria and depend also on the capability to develop a market. The authors discuss the relationship between the technological “S” and market development as a tool for an optimization of product and market evolution as well as strategic policy. They present a case study as an example of that topic and discuss the suitable policy for small high-tech companies
Keywords :
marketing; product development; research and development management; strategic planning; R&D; S curve; case study; innovation process; market development; small high-technology companies; strategic decisions; strategic policy; technological innovation; technology evolution; Asia; Couplings; Europe; Research and development; Technological innovation;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653701
