Title :
Notice of Retraction
The Marketing Opportunity Theory and Empirical Research Based on Product Benefit Value
Author :
Jingdong Chen ; Long Cheng
Author_Institution :
Sch. of Econ. & Manage., Xi´an Univ. of Technol., Xi´an, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
People´s pursuit of benefits is the performance of demands in did. The current value theory was built on the basis of demand. In the context of economic restructuring, the concept of demands has gradually been replaced by value. This paper make a deep analysis of value theory, put forward the theory of product benefit value, based on this, developed the theoretical framework of the marketing opportunity based on product value from the angle of marketing opportunity to enhance product value, linked marketing opportunity, differentiation, satisfaction and product value theory effectively, and validated the relationships between them through empirical.
Keywords :
customer satisfaction; market research; marketing data processing; customer satisfaction; economic restructuring; marketing opportunity theory; product benefit value theory; Biological system modeling; Companies; Data models; Economics; Educational institutions; Market opportunities; customer value; differentiation; marketing opportunity; product value; satisfaction;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.1329
