Research on real estate investment project effect based on game model

Real estate project investment effect has been a hot topic for developers today. In this paper Cournot Duopoly Model and Stacklberg Model are used to solve and further carry on the analysis about the competition among real estate enterprises, revealed the enterprise respective effect and the overall effect under the same game, the order consecutive game, coalition game and monopolistic game. Then the conclusion is that real estate enterprises alliance and monopoly cooperation may realize the enterprises´ long-term development goal and enhance the enterprise´s competition capacity, the way of alliance and monopoly in real estate enterprise competition is the future developmental trend. The study provides the theoretical basis for the enterprises to select the appropriate operation structure.