On the risk analysis for e-commerce based on fuzzy comprehensive evaluation

As the pillar industry of the national economics, e-commerce nowadays has played a great role in the GDP growth and it owns the characters of both high risk and high earning rate. Taking the fuzzy comprehensive evaluation into risks analysis and with the help of the analytical hierarchy process, all the risks arising from e-commerce process were assigned by the proper weights, which aimed at the quantitative and overall evaluation for e-commerce risks. Based on the theory of risks management, a fuzzy comprehensive evaluation model was brought forward in this paper and it offered the detail risks managements for e-commerce. Further more, all the conclusions of risks management proposed in this model have passed the empirical discrimination.