Enterprise content management: an overview

As Web sites move from simple presentation mediums to dynamic content providers, content issues are moving to the forefront of many enterprise Web site owners. The author gives an overview of enterprise content management, what it means, how to implement it and how to measure the benefits. The basic concept is to get organized and find a logical, consistent and easy way to place content on the Web. Employees will use an enterprise Intranet if it has timely material that is well organized and searchable. The best way to ensure that your Web content is timely is to implement a distributed authorship program, where the original content creators place the material on the Web and keep it updated. In order to ensure a well-organized site, you must start with an information model that is based on research of your enterprise and publish a site policy. To ensure the Web site is searchable, all content must be tagged and held in a consistent manner. These steps will produce a site with a high return on investment (ROI) that will become a valuable asset of the enterprise.