Title :
Notice of Retraction
Research on Evaluation Index and Method of Internet Advertising Effect
Author_Institution :
Res. Center of Cluster & Enterprise Dev., Jiangxi Univ. of Finance & Economic, Nanchang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This article describes the evaluation index system of internet advertising effects from three main areas of communication effects, economic effects and social effects, and introduces the four evaluation methods, including comparative analysis method, the weighted calculation method of communication effects, the evaluation of contribution rate of coupling conversion, and the method of entropy two-base-point of social effects evaluation, and suggests that advertisers must define the purpose of advertising firstly, and then choose a suitable website before advertising.
Keywords :
Internet; Web sites; advertising; social aspects of automation; Web site; communication effects; comparative analysis method; economic effects; evaluation index; internet advertising effect; social effects; weighted calculation method; Advertising; Business communication; Communication standards; Cost function; Economic indicators; Entropy; Finance; Internet; Measurement standards; Societies;
Conference_Titel :
e-Business and Information System Security (EBISS), 2010 2nd International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5893-6
DOI :
10.1109/EBISS.2010.5473736
