Title :
Recommends System using Re-extraction methods on the Groups with a similarity pattern such as Clustered User´s preference tendency
Author :
Sung, Kyung-Sang ; Oh, Hae-Seok
Author_Institution :
Dept. of Comput. Sci., Kyungwon Univ., Kyungki
Abstract :
As the amount of information provided to the customer becomes larger, unnecessary information can lead to difficulty in finding the information customer wanted. This also may lead to a customer being dissatisfied with the service. However, the existing systems that apply a similar concept fail to address the individual user´s demands. In addition, in considering similarities between users, each item´s relative importance (weighted value) to each customer are not being taken into account. This leads to problems of scarcity if the common preference items are small and also the problems of expansion, where system slowdown occurs as number of users increase. These inefficiency problems are dealt with, in this paper, an adaptive e-commerce agent system is proposed to cater for individual user´s taste for products. This system includes a monitoring agent that monitors user´s intentions, a similarity referencing agent that learns user´s activities to reference a group with a similar pattern, and an interest extraction agent that creates and updates individual user´s activity database whenever change in activity is detected
Keywords :
customer satisfaction; customer services; electronic commerce; human factors; information filters; information retrieval; pattern clustering; software agents; adaptive e-commerce agent system; clustered user preference tendency; customer service; interest extraction agent; monitoring agent; re-extraction methods; recommendation systems; similarity referencing agent; user activity database; Adaptive systems; Computer science; Customer satisfaction; Data mining; Databases; Electronic commerce; Monitoring; Performance analysis; Production systems; Web and internet services;
Conference_Titel :
Software Engineering Research, Management and Applications, 2006. Fourth International Conference on
Conference_Location :
Seattle, WA
Print_ISBN :
0-7695-2656-X
DOI :
10.1109/SERA.2006.56